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Fernando Ventureira Leads the Pricing Track at EPA Congress 2025

  • Writer: Stratence Partners
    Stratence Partners
  • Mar 6
  • 1 min read

📸 The Stratence Partners team at Booth 50 at EPA Congress 2025! (Left to Right) Fernando Ventureira, Mel Formica, and Aleksandar Ruzicic, sharing insights on Digital Transformation & Pricing Strategy in Healthcare.

📅 March 6, 2025 | 📍 RAI Congress Centre, Amsterdam

💡 From Digital Transformation to Pricing Excellence – Today, Fernando Ventureira, CEO of Stratence Partners, leads the way in the Pricing Track at World EPA Congress 2025, providing essential insights into Gross-to-Net pricing strategies.


📌 March 6 | Pricing Track – Today’s Key Topics

🔹 Optimizing Gross-to-Net Pricing Models for Market Success

In this session, Fernando Ventureira will guide industry leaders through:

✅ Developing a pricing transformation roadmap for sustainable growth

✅ Proven frameworks to optimize Gross-to-Net profitability

✅ Common challenges in healthcare pricing—and how to overcome them


🚀 Why It Matters Now

With rising costs & regulatory complexity, pricing excellence is no longer optional—it’s a competitive advantage. This session will equip healthcare professionals with the tools needed to drive financial success and market leadership.


📸 The Stratence Partners Team – Live at EPA Congress 2025!

We are proud to be at the heart of this global event, engaging with top industry leaders and sharing best practices.


📍 Meet Our Team at Booth 50!Stop by and connect with our experts (left to right in the photo):

➡️ Fernando Ventureira – CEO, Stratence Partners

➡️ Mel Formica – Senior Vice President

➡️ Aleksandar Ruzicic – Senior Vice President



📅 Join us and be part of the future of pricing strategy in healthcare!


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